CGT2O

For International Companies

Your Local Partner for Brazil & Latin America

Entering Brazil is more than finding customers. It requires understanding the market, building relationships, navigating complexity and creating the right commercial strategy.

  • 01Aerospace & Aviation
  • 02Defense & Security
  • 03Advanced Technology
  • 04Infrastructure & Critical Industries

The problem

The technology is rarely what holds you back

Companies that struggle in Brazil are usually not losing on product. They are losing because the market is opaque from the outside: the buyer is not who the org chart suggests, the specification is written before the tender appears, and the qualification that lets you compete at all takes longer than a sales cycle.

Distance makes each of those worse. A quarterly visit cannot hold a relationship that matures over two years, and a decision taken on incomplete information — the wrong partner, the wrong entry model, the wrong first hire — is expensive to unwind and slow to recognize.

What is missing is rarely strategy in the abstract. It is someone in the market, senior enough to be taken seriously, present continuously rather than episodically, and accountable to you rather than to their own portfolio.

For International Companies

What we can do for you

Six capabilities, engaged individually or together. Most companies begin with one and add others as the position develops.

01

Market Intelligence

Understand the market before investing.

Before committing to a structure, a partner or a first hire, you need an honest read on whether the opportunity is real at the size you need it to be. We assess demand for your specific technology rather than for the sector in aggregate.

  • Demand assessment for your technology, not the category
  • Buyer and influencer mapping
  • Competitive positioning against incumbents
  • Regulatory and certification path
  • Realistic timeline and cost to first revenue
02

Local Representation

Have a qualified commercial presence without immediately establishing a local structure.

Establishing an entity takes months and commits you to tax, labor and accounting obligations before there is revenue to carry them. Representation gives you a senior presence now — someone customers can meet, who attends the forums, and who carries your name at the level the conversation requires.

  • Named senior point of contact in-region
  • In-person customer and partner meetings
  • Presence at the industry events that matter
  • Commercial follow-through between your visits
  • Monthly reporting into your team
03

Business Development

Identify and develop qualified opportunities.

Pipeline in these sectors is built rather than harvested. We turn your target list into actual conversations, separate real opportunity from polite interest, and carry what is real through the months it takes to mature.

  • Target account identification and prioritization
  • First contact and meeting generation
  • Qualification against your own criteria
  • Opportunity development across the full cycle
  • Pipeline reporting in your format
04

Strategic Accounts

Build relationships with decision-makers and key stakeholders.

In large organizations the decision is distributed. Technical evaluation, operations, procurement and sometimes a regulator each hold part of it, and the person who takes your call is rarely the one who signs. Account work is mapping that structure and earning trust across it.

  • Stakeholder mapping across technical, operational and procurement levels
  • Executive-level engagement
  • Account plans with defined objectives
  • Continuity of relationship over years, not visits
  • Escalation and issue management
05

Partners & Channels

Identify and develop local partners.

The right local partner accelerates everything; the wrong one costs years and can lock you out of the market through exclusivity. We identify candidates, assess them on demonstrated capability rather than on promises, and structure the relationship so performance stays measurable.

  • Partner and distributor identification
  • Capability, financial and delivery assessment
  • Reference and reputation checks
  • Commercial structuring, including exclusivity terms
  • Performance management after appointment
06

Capture & Bids

Support complex commercial opportunities and tenders.

Public and large private tenders are decided before publication. We qualify whether an opportunity is worth pursuing, position you while the requirement is still forming, assemble the teaming needed to meet local content rules, and support the proposal through to award.

  • Bid / no-bid qualification with the reasoning written down
  • Capture strategy and early positioning
  • Teaming and local content structuring
  • RFI/RFP analysis and compliance matrix
  • Proposal strategy and negotiation support

The alternatives

The options you are actually choosing between

Representation is one of four routes into the region. Each is legitimate; they suit different stages and carry different costs. It is worth being explicit about what each one gives up.

01

Appoint a distributor

Fast to arrange and cheap to start. Gives you immediate access to an existing customer base and local commercial infrastructure.

The trade-off

You inherit their priorities and their portfolio, and you lose direct visibility of your own market. It works for transactional products; it strains when the sale is consultative or the technology needs explaining.

02

Hire locally

Full control and full commitment. The right answer once volume justifies it.

The trade-off

It requires an entity, employment obligations and a hiring decision made before you understand the market well enough to write the job description. One hire without an existing network typically takes a year to become productive.

03

Fly in from headquarters

Keeps control at home and costs little to begin. Sensible for exploratory visits and early contact.

The trade-off

The cycle in these sectors outlasts the visit. Relationships built in a week decay over the quarter, and you are absent for the conversations where requirements are written.

04

Strategic representation

A senior commercial presence in-region without the entity. You keep control of strategy and pricing; we carry continuity in the market.

The trade-off

It is not a substitute for a subsidiary once volume justifies one. It fits the period between 'the market looks interesting' and 'the numbers justify a local structure' — and it makes that second decision an informed one.

How We Work

How We Work

01

Understand

Understand your technology, value proposition and objectives.

02

Assess

Evaluate market potential and commercial opportunities.

03

Connect

Identify customers, partners and strategic stakeholders.

04

Develop

Build qualified opportunities and commercial relationships.

05

Grow

Support negotiations, contracts and long-term account development.

The Difference

We Speak Both Technology and Business

We sit between the engineering conversation and the commercial one — translating technical capability into a business case, a business case into a signed contract, and a contract into something operating in the field.

InputOutput
  1. 01Technology
  2. 02Market
  3. 03Customer
  4. 04Opportunity
  5. 05Contract
  6. 06Outcome

Engagement Models

Flexible Engagement Models

Every mandate is different. We structure the relationship around your stage, objectives and risk appetite — never a one-size-fits-all retainer.

01

Advisory

For specific projects — market assessment, a go-to-market plan, or a defined piece of analysis.

02

Retainer

For ongoing representation and continuous business development in the region.

03

Success Fee

For qualified commercial opportunities, aligned to results.

04

Hybrid

Retainer combined with performance-based compensation.

You have the technology. We help you turn it into business here.

Let's discuss what entering Brazil and Latin America should look like for your company.